Modules covered under our Advanced Digital Marketing
Course in Raipur
Digital Marketing Overview
Discover the breadth of digital marketing with a Digital Marketing Institute. Learn to harness social media, SEO, and online advertising to reach and engage your target audience effectively.
Search Engine Optimization
Boost your website's search engine ranking with expert SEO training from a Digital Marketing Institute. Learn how to optimize content, utilize keywords, and build links to increase visibility and traffic.
AI Tools
Master the power of artificial intelligence to enhance your digital marketing performance. Learn how to automate tasks, analyze data faster, personalize content, and improve campaign results using the latest AI tools.
Website Structuring
Website structuring involves organizing and planning a website's layout and content to ensure optimal user experience, navigability, and SEO effectiveness, enhancing site performance.
Content Marketing
Content marketing strategically creates and shares valuable, relevant content to attract and engage a target audience, driving profitable interactions through blogs, videos, and social media.
Google Search Console
Google Search Console helps monitor, maintain, and troubleshoot your site's presence in Google
Search results, offering tools and reports to improve SEO and detect problems.
Website Creation Using WordPress
Website creation using WordPress offers an intuitive, user-friendly platform for designing, launching, and managing websites with extensive customization options through themes and plugins.
Google Analytics
Google Analytics is a powerful tool that tracks and reports website traffic, providing insights into user behavior, engagement metrics, and campaign performance
Understand Acquisition & Conversion
Understanding acquisition and conversion involves analyzing how visitors find your site and what actions they take, focusing on optimizing pathways to increase customer conversions.
Social Media Optimization
Social Media Optimization (SMO) enhances your online presence by strategically using social platforms to grow your audience, increase engagement, and improve brand visibility.
YouTube SEO
YouTube SEO involves optimizing video titles, descriptions, tags, and thumbnails to improve visibility and rankings, driving viewer engagement and increasing subscriptions on the world's largest video platform.
Google Tag Manager
Google Tag Manager simplifies the process of managing and deploying marketing tags on your website without modifying code, enhancing tracking accuracy and campaign effectiveness.
Facebook Organic
Facebook Organic focuses on building and engaging an audience without paid ads, using compelling content, community interaction, and strategic posting to enhance visibility and reach.
Twitter Organic
Twitter Organic growth leverages engaging content, consistent interaction, and strategic hashtags to build your following and increase visibility without relying on paid promotions.
LinkedIn Organic
SEM: Google AdWords
Facebook Organic focuses on building and engaging an audience without paid ads, using compelling content, community interaction, and strategic posting to enhance visibility and reach.
Search Advertising
Display Advertising
Display advertising involves placing visually appealing banners and ads on websites and social platforms, aiming to enhance brand awareness, attract traffic, and target specific audience segments.
YouTube Advertising
YouTube Advertising utilizes video ads displayed before, during, or after videos to capture audience attention, enhance brand recognition, and drive targeted traffic to websites and landing pages.
Facebook Advertising
Search advertising strategically places paid advertisements on search engine results pages, targeting specific keywords to capture relevant traffic and boost online visibility for businesses effectively.
LinkedIn Advertising
Display advertising involves placing visually appealing banners and ads on websites and social platforms, aiming to enhance brand awareness, attract traffic, and target specific audience segments.
Conversion Tracking Tool
A Conversion Tracking Tool monitors marketing campaign performance by tracking user actions, providing insights to refine strategies and enhance conversion rates for better business outcomes.
Remarketing And Conversion
Remarketing targets past visitors with customized ads, enhancing conversion rates by re-engaging them and encouraging completion of desired actions, such as making a purchase or signing up.
Email Marketing
Email marketing involves sending targeted messages to a subscriber list, aiming to nurture relationships, promote products, and drive conversions through personalized and relevant content.
Google My Business: Local Listings
Google My Business enhances local visibility through business listings, allowing companies to manage their online presence, interact with customers, and improve local search rankings.
Media Buying
Media buying involves purchasing ad space across various platforms to maximize reach and engagement, ensuring that the right audience sees your advertisements at the optimal times.
SMS Marketing
SMS marketing uses targeted text messages to reach customers directly on their mobile devices, driving engagement, boosting sales, and enhancing customer relationships with timely, direct communication.
Introduction To Affiliate Marketing
Introduction to Affiliate Marketing covers how to earn commissions by promoting products or services, utilizing strategic partnerships to drive traffic and generate sales.
Introduction To Google AdSense
Introduction to Google AdSense explains how to monetize your website by displaying targeted ads, earning revenue based on clicks or impressions from site visitors.
Freelancing Projects
Freelancing projects offer independent work opportunities across various industries, providing flexibility, diverse experiences, and the chance to enhance and develop new skills.
