SEO Interview Questions

SEO (Search Engine Optimization), is a critical field in digital marketing focused on improving website visibility and organic search results in major search engines like Google, Bing, and Yahoo. As the digital landscape evolves, staying updated with the latest SEO strategies and tools is essential. Here are some key SEO interview questions and answers for 2024 to help candidates prepare:

Quiz Test

First Name

Last Name

1. SEO STANDS FOR?

SEARCH ENGINE ORGANIZATION

SEARCH ENGINE OPERATION

SEARCH ENGINE OPTIMIZE

SEARCH ENGINE OPTIMIZATION

2. IS SEO WORK ONLY BRINGING A WEBSITE ON THE TOP OF SERP ON PARTICULAR KEYWORD?

TRUE

FALSE

3. WHAT IS TRAFFIC?

NO. OF USERS WHO VISIT A WEBSITE AND COMING FROM SEARCH ENGINE.

NO. OF USES WHO VISIT A WEBSITE

NO. OF USER WHO VISIT A WEBSITE

4. HOW MANY USER FIND OUT WEBSITE VIA SEARCH ENGINE? //ESTIMATED

75%

25%

20-30%

80-70%

5. WHAT IS THE FIRST WORK TO START FOR SEO PROJECT?

MAINTAIN THE RANKING

SUBMIT A WEBSITE AT DIFFERENT – DIFFERENT SEARCH ENGINES

KEYWORDS ANALYSIS AND ON-PAGE OPTIMIZATION

UNDERSTAND THE GOAL AND TARGET

6. HOW MUCH INTERNET USERS USE GOOGLE AS SEARCH ENGINE? //ESTIMATED

75%

25%

20-30%

70-80%

7. NAME OF GOOGLE’S LATEST ALGORITHMS?

PANDA 4.2

PENGUIN

PENGUIN 3.0 REFRESH

PANDA 4.0

8. WHICH SEO TYPES CONSIDERS AS ORGANIC SEO?

WHITE HAT

BLACK HAT

ON-PAGE OPTIMIZATION

OFF-PAGE OPTIMIZATION

9. WHAT IS THE MOST IMPORTANT IN OFF-PAGE OPTIMIZATION?

PAGE RANK – ALEXA RANK

PRESS RELEASE

BLOG COMMENTING

FORUM SUBMISSION

10. WHAT IS USE IN TITLE FOR SEPARATION?

PIPELINE ONLY

COMMA AND PIPELINE

COMMA ONLY

HYPHEN ONLY

11. WHAT IS USE IN META KEYWORDS FOR SEPERATION?

PIPELINE ONLY

COMMA AND PIPELINE

COMMA ONLY

NONE OF ABOVE

12. WHAT IS THE LIMIT OF META KEYWORDS ALONG WITH SPACE?

100-140

100-250

NO LIMIT

13. WHAT IS THE LIMIT OF META DESCRIPTION?

100-155

100-240

160-300

NO LIMIT

14. WHERE WE USE MOST IMPORTANT KEYWORDS?

TITLE, META KEYWORDS, META DESCRIPTION, HEADING TAG

TITLE, META KEYWORDS, META DESCRIPTION, H1 TAG

TITLE BOLD, META DESCRIPTION, HEADING TAG

15. WHICH GOOGLE TOOL GIVES US TRAFFIC INFORMATION OF PARTICULAR WEBSITE WHICH COMING FROM GOOGLE?

GOOGLE WEBMASTER

GOOGLE ANALYTICS

GOOGLE ADWORDS

GOOGLE ADSENSE

16. WHICH GOOGLE TOOL GIVES US TRAFFIC INFORMATION OF PARTICULAR WEBSITE WHICH COMING FROM ANYWHERE?

GOOGLE WEBMASTER

GOOGLE ANALYTICS

GOOGLE ADWORDS

GOOGLE ADSENSE

17. WHICH GOOGLE TOOL USE TO FIND OUT APPROPRIATE KEYWORDS?

GOOGLE WEBMASTER

GOOGLE ANALYTICS

GOOGLE ADWORDS

GOOGLE ADSENSE

18. WHAT IS IMPORTANCE OF CANONICALIZATION IN SEO?

SEARCH ENGINE TREATED AS SPAM

SEARCH ENGINE TREATED AS DUPLICATE WEBSITE

SEARCH ENGINE TREATED AS ORIGINAL WEBSITE

SEARCH ENGINE TREATED AS HEALTHY SEO WEBSITE

19. WHAT IS THE FASTEST WAY TO GET BACKLINKS FOR A WEBSITE?

SOCIAL MEDIA

DIRECTORY SUBMISSION

ARTICLE SUBMISSION

BLOG COMMENTING

20. WHERE WE UPLOAD SITEMAP.XML

ROOT DIRECTORY OF WEBSITE

GOOGLE ANALYTICS

GOOGLE ADSENSE

NONE OF ABOVE

21. WHICH TECHNIQUES ARE USING AS BLACK HAT SEO?

KEYWORDS STUFFING

W3SCHOOLS VALIDATION

DIRECTORY SUBMISSION

BLOG COMMENTING

22. WHERE WE SUBMIT SITEMAP.XML?

GOOGLE WEBMASTER

GOOGLE ANALYTICS

NONE OF ABOVE

GOOGLE ADSENSE

23. WHERE WE UPLOAD ROBOTS.TXT?

ROOT DIRECTORY OF WEBSITE

GOOGLE ANALYTICS

GOOGLE ADSENSE

NONE OF ABOVE

24. WHERE WE SUBMIT ROBOTS.TXT?

GOOGLE ANALYTICS

GOOGLE ADSENSE

GOOGLE WEBMASTER

NONE OF ABOVE

25. WHICH TOOL GIVES AVERAGE RANKING OF WEBSITE ON SPECIFIC KEYWORD?

GOOGLE WEBMASTER

GOOGLE ANALYTICS

BING WEBMASTER

GOOGLE ADSENSE

26. WHAT IS PAGE RANK?

TRAFFIC ANALYSIS ALGORITHM

LINK ANALYSIS ALGORITHM

MARKING ALGORITHM

RANKING ALGORITHM

27. WHICH TECHNIQUES ARE USING AS ORGANIC SEO?

ON-PAGE OPTIMIZATION

OVER OPTIMIZATION

CLOAKING

SMO

28. WHERE WE SUBMIT A WEBSITE AT GOOGLE TO COLLECT AN INFORMATION ABOUT TRAFFIC?

GOOGLE ANALYTICS

GOOGLE ADSENSE

FACEBOOK

GOOGLE ADWORDS

29. HOW TO INCREASE GOOGLE PAGE RANK?

CLOAKING

OVER OPTIMIZATION

QUALITY BACKLINKS

KEYWORDS STUFFING

30. WHICH TECHNIQUES ARE USING AS ONLINE REPUTATION TECHNIQUES?

ARTICLE SUBMISSION

CLOAKING

OVER OPTIMIZATION

KEYWORDS STUFFING STUFFING

Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet

To collect data using Google Analytics, which steps must be completed?

Install Google Analytics desktop software

Create an Analytics account

Add Analytics tracking code to each webpage

Download the Analytics app

The Analytics tracking code can collect which of the following?

Language the browser is set to

Type of browser

User’s favorite website

Device and operating system

When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

True

False

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

User

Property

View

Product

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Code > Tracking Info

Admin > Tracking Info > Tracking Code

Reports > Audience > Tracking Code

Audience Reports > Settings > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

Google campaign parameters

Google Analytics terms and conditions

Google Analytics tracking code

A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening tag of your website

Immediately before the closing tag of your website

Immediately after the opening tag of your website

Immediately before the closing tag of your website

When a new view is created, what data will be included?

Data from before the view was created

Data from after the view was created

Online point-of-sales systems

Systems not connected to the Internet

A deleted view can be recovered by account administrators within how many days?

125

What are the options for filtering data in Google Analytics?

Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view

In which order does Google Analytics filter data?

Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order

When a filter is applied to a view, what data is affected?

Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view

Preparing answers to these questions can demonstrate your knowledge and adaptability in the SEO field, showcasing your readiness for challenges in 2024.

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